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Simple social media rule: Don’t joke about tragedy.

People all over the world are still reeling from the horrific bombing in Boston yesterday, and feeling profoundly shaken by the graphic images from the attack. Social media mangers for hundreds of...

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Why I chose HootSuite for my social media work.

HootSuite University recently posted a ‘Featured Certified Professional’ article where they talked to me about my experiences using their platform and going through their certification program. You can...

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Is social media right for marketing your small business?

Tips for social media marketing, and the many different ways social media can be used to promote small / midsized businesses (SMBs), can be found in almost endless numbers on an incredibly wide variety...

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Instead of saying you care, Facebook now allows you to actually make a...

Remember #Kony2012? What about #Haiti after the earthquake? Still shivering after the #ALSIceBucketChallenge? If you’re closer to home here in Alberta, did you put a blue ribbon on your Facebook page...

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Just like everywhere else in PR, content is king on Twitter.

In just a few days on July 15, Twitter will turn five. It seems hard to imagine a world without...

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Blogging your way to improved sales: The top 10 tips for starting a small...

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